{"id":18276,"date":"2024-03-01T12:34:22","date_gmt":"2024-03-01T11:34:22","guid":{"rendered":"https:\/\/www.gomice.nl\/?p=18276"},"modified":"2025-02-18T11:13:33","modified_gmt":"2025-02-18T10:13:33","slug":"case-communicatietraject-join-the-beat-of-south-africa","status":"publish","type":"post","link":"https:\/\/www.gomice.nl\/en\/case-communicatietraject-join-the-beat-of-south-africa\/","title":{"rendered":"CASE: Communication trajectory \u2018Join the beat of South Africa\u2019"},"content":{"rendered":"<h2>CASE: Communication trajectory \u2018Join the beat of South Africa\u2019<\/h2>\n<p>Last year, Lotte, Diewertje, Amy and Dian travelled to sweltering South Africa with 170 people for a 5-day sales incentive trip for our client from the white goods industry. The aim of the trip was to give the participants, in a short space of time, a <em>the complete South African experience<\/em> to let them experience, to strengthen the relationship between the sales team and the owners of the sales branches and to make memories that would be talked about for a long time. In the run-up to this trip, we used the <a href=\"https:\/\/www.gomice.nl\/en\/stretch-methode\/\">goMICE Stretching Method<\/a> various communication moments deployed to activate, motivate, inspire and enthuse the participants for the trip. Curious how? In this blog we take you through the communication journey surrounding this adventurous trip.<\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter wp-image-18296 size-full\" src=\"https:\/\/www.gomice.nl\/wp-content\/uploads\/2024\/02\/Stretch-tijdlijn-zonder-gomice-logo.jpg\" alt=\"CASE: Communicatietraject 'Join the beat of South Africa'\" width=\"942\" height=\"594\" srcset=\"https:\/\/www.gomice.nl\/wp-content\/uploads\/2024\/02\/Stretch-tijdlijn-zonder-gomice-logo.jpg 942w, https:\/\/www.gomice.nl\/wp-content\/uploads\/2024\/02\/Stretch-tijdlijn-zonder-gomice-logo-300x189.jpg 300w, https:\/\/www.gomice.nl\/wp-content\/uploads\/2024\/02\/Stretch-tijdlijn-zonder-gomice-logo-768x484.jpg 768w, https:\/\/www.gomice.nl\/wp-content\/uploads\/2024\/02\/Stretch-tijdlijn-zonder-gomice-logo-18x12.jpg 18w\" sizes=\"(max-width: 942px) 100vw, 942px\" \/><\/p>\n<h3><\/h3>\n<h3><\/h3>\n<h3><strong>From The Taste of Russia to The Beat of South Africa<\/strong><\/h3>\n<h4><strong>The Taste of Russia <\/strong><img decoding=\"async\" class=\"alignnone wp-image-18280\" src=\"https:\/\/www.gomice.nl\/wp-content\/uploads\/2024\/02\/cathedral-of-saint-basil-300x300.png\" alt=\"CASE: Communicatietraject 'Join the beat of South Africa'\" width=\"52\" height=\"52\" srcset=\"https:\/\/www.gomice.nl\/wp-content\/uploads\/2024\/02\/cathedral-of-saint-basil-300x300.png 300w, https:\/\/www.gomice.nl\/wp-content\/uploads\/2024\/02\/cathedral-of-saint-basil-150x150.png 150w, https:\/\/www.gomice.nl\/wp-content\/uploads\/2024\/02\/cathedral-of-saint-basil-12x12.png 12w, https:\/\/www.gomice.nl\/wp-content\/uploads\/2024\/02\/cathedral-of-saint-basil.png 512w\" sizes=\"(max-width: 52px) 100vw, 52px\" \/><\/h4>\n<p>Whereas the organisational process for a group trip normally takes roughly a year, this trip was somewhat out of the ordinary. In 2020, the client chose Moscow &amp; St Petersburg as their destination. A unique and fantastic choice of destination at the time! In the run-up to this trip, we also used various communication moments via the goMICE Stretch method to activate, motivate, inspire and enthuse the participants. All under the travel concept \u2018The Taste of Russia\u2019! Over the course of 12 months, participants received a surprise every month in line with the travel theme. Examples of these include:<\/p>\n<ul>\n<li><img decoding=\"async\" class=\"alignnone wp-image-18284\" src=\"https:\/\/www.gomice.nl\/wp-content\/uploads\/2024\/02\/package-e1708426946520.png\" alt=\"CASE: Communicatietraject 'Join the beat of South Africa'\" width=\"39\" height=\"43\" srcset=\"https:\/\/www.gomice.nl\/wp-content\/uploads\/2024\/02\/package-e1708426946520.png 73w, https:\/\/www.gomice.nl\/wp-content\/uploads\/2024\/02\/package-e1708426946520-11x12.png 11w\" sizes=\"(max-width: 39px) 100vw, 39px\" \/>\u00a0The delivery of Russian delicacies accompanied by a suitable message;<\/li>\n<li><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-18286\" src=\"https:\/\/www.gomice.nl\/wp-content\/uploads\/2024\/02\/facebook-1-300x300.png\" alt=\"CASE: Communicatietraject 'Join the beat of South Africa'\" width=\"33\" height=\"33\" srcset=\"https:\/\/www.gomice.nl\/wp-content\/uploads\/2024\/02\/facebook-1-300x300.png 300w, https:\/\/www.gomice.nl\/wp-content\/uploads\/2024\/02\/facebook-1-150x150.png 150w, https:\/\/www.gomice.nl\/wp-content\/uploads\/2024\/02\/facebook-1-12x12.png 12w, https:\/\/www.gomice.nl\/wp-content\/uploads\/2024\/02\/facebook-1.png 512w\" sizes=\"(max-width: 33px) 100vw, 33px\" \/>\u00a0 \u00a0A lovely destination video;<\/li>\n<li><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-18287\" src=\"https:\/\/www.gomice.nl\/wp-content\/uploads\/2024\/02\/quiz-e1708426687337-300x180.png\" alt=\"CASE: Communicatietraject 'Join the beat of South Africa'\" width=\"39\" height=\"23\" srcset=\"https:\/\/www.gomice.nl\/wp-content\/uploads\/2024\/02\/quiz-e1708426687337-300x180.png 300w, https:\/\/www.gomice.nl\/wp-content\/uploads\/2024\/02\/quiz-e1708426687337-18x12.png 18w, https:\/\/www.gomice.nl\/wp-content\/uploads\/2024\/02\/quiz-e1708426687337.png 512w\" sizes=\"(max-width: 39px) 100vw, 39px\" \/>\u00a0 The deployment of the goMICE activation app for a knowledge quiz about Russia, where great prizes could be won by the participants.;<\/li>\n<li><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-18289\" src=\"https:\/\/www.gomice.nl\/wp-content\/uploads\/2024\/02\/faberge-300x300.png\" alt=\"CASE: Communicatietraject 'Join the beat of South Africa'\" width=\"38\" height=\"38\" srcset=\"https:\/\/www.gomice.nl\/wp-content\/uploads\/2024\/02\/faberge-300x300.png 300w, https:\/\/www.gomice.nl\/wp-content\/uploads\/2024\/02\/faberge-150x150.png 150w, https:\/\/www.gomice.nl\/wp-content\/uploads\/2024\/02\/faberge-12x12.png 12w, https:\/\/www.gomice.nl\/wp-content\/uploads\/2024\/02\/faberge.png 512w\" sizes=\"(max-width: 38px) 100vw, 38px\" \/>\u00a0 The highlight within this Stretch concept for all participants was the delivery of a Faberg\u00e9 presentation box with space for 6 unique Faberg\u00e9 eggs (fictional eggs, of course). The eggs were all delivered containing a unique code with which a subsequent level in the knowledge activation could be unlocked.<\/li>\n<\/ul>\n<p>Unfortunately, the sales incentive trip to Moscow and St Petersburg ultimately could not take place due to the COVID-19 pandemic and subsequently the war in Ukraine\u2026 so a new destination had to be chosen quickly.<\/p>\n<p>&nbsp;<\/p>\n<h4><strong>Join the beat of South Africa <\/strong><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-18282\" src=\"https:\/\/www.gomice.nl\/wp-content\/uploads\/2024\/02\/djembe-300x300.png\" alt=\"CASE: Communicatietraject 'Join the beat of South Africa'\" width=\"48\" height=\"48\" srcset=\"https:\/\/www.gomice.nl\/wp-content\/uploads\/2024\/02\/djembe-300x300.png 300w, https:\/\/www.gomice.nl\/wp-content\/uploads\/2024\/02\/djembe-150x150.png 150w, https:\/\/www.gomice.nl\/wp-content\/uploads\/2024\/02\/djembe-12x12.png 12w, https:\/\/www.gomice.nl\/wp-content\/uploads\/2024\/02\/djembe.png 512w\" sizes=\"(max-width: 48px) 100vw, 48px\" \/><\/h4>\n<p>In 2022, the choice is South Africa! A completely different destination, but certainly unique and special nonetheless. The Stretch method was also applied at various points during this trip. Think of:<\/p>\n<ul>\n<li><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-18310\" src=\"https:\/\/www.gomice.nl\/wp-content\/uploads\/2024\/02\/african-mask-300x300.png\" alt=\"CASE: Communicatietraject 'Join the beat of South Africa'\" width=\"44\" height=\"44\" srcset=\"https:\/\/www.gomice.nl\/wp-content\/uploads\/2024\/02\/african-mask-300x300.png 300w, https:\/\/www.gomice.nl\/wp-content\/uploads\/2024\/02\/african-mask-150x150.png 150w, https:\/\/www.gomice.nl\/wp-content\/uploads\/2024\/02\/african-mask-12x12.png 12w, https:\/\/www.gomice.nl\/wp-content\/uploads\/2024\/02\/african-mask.png 512w\" sizes=\"(max-width: 44px) 100vw, 44px\" \/>A lovely home invitation in a South African style<\/li>\n<li><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-18286\" src=\"https:\/\/www.gomice.nl\/wp-content\/uploads\/2024\/02\/facebook-1-300x300.png\" alt=\"CASE: Communicatietraject 'Join the beat of South Africa'\" width=\"33\" height=\"33\" srcset=\"https:\/\/www.gomice.nl\/wp-content\/uploads\/2024\/02\/facebook-1-300x300.png 300w, https:\/\/www.gomice.nl\/wp-content\/uploads\/2024\/02\/facebook-1-150x150.png 150w, https:\/\/www.gomice.nl\/wp-content\/uploads\/2024\/02\/facebook-1-12x12.png 12w, https:\/\/www.gomice.nl\/wp-content\/uploads\/2024\/02\/facebook-1.png 512w\" sizes=\"(max-width: 33px) 100vw, 33px\" \/>\u00a0 \u00a0A brilliant destination video highlighting parts of the trip<\/li>\n<li><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-18304\" src=\"https:\/\/www.gomice.nl\/wp-content\/uploads\/2024\/02\/south-africa-e1708427752541-300x205.png\" alt=\"CASE: Communicatietraject 'Join the beat of South Africa'\" width=\"35\" height=\"24\" srcset=\"https:\/\/www.gomice.nl\/wp-content\/uploads\/2024\/02\/south-africa-e1708427752541-300x205.png 300w, https:\/\/www.gomice.nl\/wp-content\/uploads\/2024\/02\/south-africa-e1708427752541-18x12.png 18w, https:\/\/www.gomice.nl\/wp-content\/uploads\/2024\/02\/south-africa-e1708427752541.png 512w\" sizes=\"(max-width: 35px) 100vw, 35px\" \/>\u00a0 \u00a0The development of a visual travel theme that was used on all communication expressions before and during the trip. Such as on luggage labels, a packing list, lanyards, beach flags and menus.<\/li>\n<li><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-18306\" src=\"https:\/\/www.gomice.nl\/wp-content\/uploads\/2024\/02\/app-removebg-preview-e1708428302831.png\" alt=\"CASE: Communicatietraject 'Join the beat of South Africa'\" width=\"42\" height=\"47\" srcset=\"https:\/\/www.gomice.nl\/wp-content\/uploads\/2024\/02\/app-removebg-preview-e1708428302831.png 142w, https:\/\/www.gomice.nl\/wp-content\/uploads\/2024\/02\/app-removebg-preview-e1708428302831-11x12.png 11w\" sizes=\"(max-width: 42px) 100vw, 42px\" \/>\u00a0The deployment of the goMICE travel app. This allowed participants to view the complete travel itinerary, current flight and weather information, locations via maps, and push notifications from goMICE clearly in one app. In addition, photos could be uploaded into the app during the trip, meaning everyone contributed to a large shared album!<\/li>\n<li><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-18298\" src=\"https:\/\/www.gomice.nl\/wp-content\/uploads\/2024\/02\/star-300x300.png\" alt=\"CASE: Communicatietraject 'Join the beat of South Africa'\" width=\"29\" height=\"29\" srcset=\"https:\/\/www.gomice.nl\/wp-content\/uploads\/2024\/02\/star-300x300.png 300w, https:\/\/www.gomice.nl\/wp-content\/uploads\/2024\/02\/star-150x150.png 150w, https:\/\/www.gomice.nl\/wp-content\/uploads\/2024\/02\/star-12x12.png 12w, https:\/\/www.gomice.nl\/wp-content\/uploads\/2024\/02\/star.png 512w\" sizes=\"(max-width: 29px) 100vw, 29px\" \/>\u00a0 \u00a0Finally, we also handled the final evaluation with the participants. How did they enjoy all parts of the trip? What areas were there for improvement, and which destinations are on the hotlist for a future trip?<\/li>\n<\/ul>\n<p>Partly due to this communication campaign, the participants looked forward to the sales incentive trip with great enthusiasm. Which also proved to be a truly golden trip!<\/p>\n<p>Curious about the travel itinerary? Then read the accompanying case blog right away: <a href=\"http:\/\/www.gomice.nl\/en\/sales-incentivereis-naar-schitterend-zuid-afrika\/\">5-day sales incentive trip to magnificent South Africa! <\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>CASE: Communicatietraject &#8216;Join the beat of South Africa&#8217; Afgelopen jaar reisden Lotte, Diewertje, Amy en Dian met 170 personen naar zinderend Zuid-Afrika voor een 5-daagse sales incentivereis van onze opdrachtgever uit de witgoed industrie. Het doel van de reis was om de deelnemers in een korte tijd een full South African experience te laten beleven, [&hellip;]<\/p>\n","protected":false},"author":14,"featured_media":18279,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[38,24],"tags":[],"class_list":["post-18276","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-cases","category-concepts"],"_links":{"self":[{"href":"https:\/\/www.gomice.nl\/en\/wp-json\/wp\/v2\/posts\/18276","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.gomice.nl\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.gomice.nl\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.gomice.nl\/en\/wp-json\/wp\/v2\/users\/14"}],"replies":[{"embeddable":true,"href":"https:\/\/www.gomice.nl\/en\/wp-json\/wp\/v2\/comments?post=18276"}],"version-history":[{"count":29,"href":"https:\/\/www.gomice.nl\/en\/wp-json\/wp\/v2\/posts\/18276\/revisions"}],"predecessor-version":[{"id":18332,"href":"https:\/\/www.gomice.nl\/en\/wp-json\/wp\/v2\/posts\/18276\/revisions\/18332"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.gomice.nl\/en\/wp-json\/wp\/v2\/media\/18279"}],"wp:attachment":[{"href":"https:\/\/www.gomice.nl\/en\/wp-json\/wp\/v2\/media?parent=18276"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.gomice.nl\/en\/wp-json\/wp\/v2\/categories?post=18276"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.gomice.nl\/en\/wp-json\/wp\/v2\/tags?post=18276"}],"curies":[{"name":"WP","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}