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Organizing a sales incentive?

A sales incentive in the form of a trip is gaining popularity, and at goMICE, we think this is completely logical. Creating unforgettable memories together during a special trip brings your team closer and strengthens the bond between them. We are here to organise a customised sales incentive that all participants will remember for a long time to come. Let's create something special together!

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Organizing a sales incentive?

Rewarding through connection

Travel creates connection, and that's precisely what makes incentives so valuable. A sales incentive is more than a reward for achieved results; it also strengthens collaboration and improves quality within your team. A trip as an incentive not only offers an opportunity to show appreciation but also to build lasting relationships with employees and customers.

Expertise in

At goMICE, we take the full organisation of your sales incentive off your hands. With our strong international network and years of experience, we ensure flawless preparation and on-site coordination. Thanks to our extensive and up-to-date database, filled with the best accommodations, we can always offer a unique, tailor-made trip. You'll stay top of mind with your team and relations!

Maximum impact with innovative tools

With the goMICE activation app, you can amplify the impact of your incentive. Improve knowledge about your product or service, stimulate sales, and create healthy competition between participants. It's goal-oriented, fun, and innovative! Furthermore, participants always have access to their personal results, which further increases motivation.

Do you want your employees or clients to truly experience how much you appreciate their performance? Let goMICE develop your tailor-made sales incentive trip and campaign.

How do we “stretch” your event?

With our Stretch method, we ensure that events come to life. Not only at the moment itself, but also beforehand and afterwards. We involve, inform, and enthuse your target audience. This makes it easier to get the most out of business events, group trips, and meetings.

Every event, every incentive trip and every meeting is a unique occasion from which you want to get the most out of it. Our Stretch method has been developed to inform, inspire, enthuse and engage your target audience well before the LIVE moment – but also during and after. In this way, you will remain top of mind with your relations or employees for a longer period.

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Experiences of our clients

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Friendly and passionate people

Even after 4 years, I am still positively surprised.

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Personal service & drive!

goMICE looks for the best solution for us, which is time-saving.

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Excellent and to everyone's satisfaction

A wonderfully relaxing destination where our guests enjoyed all the good things Spain has to offer.

Our professionals

Diewertje Reekers

Director MICE & Marketing

Karen van den Berg

Operations Manager

Simone Stander - goMICE

Simone Stander

Project Manager

Florens Keizer goMICE

Florens Keizer

Project Manager

Isa Holtus goMICE

Isa Holtus

Project Manager

Tessa de Vree

Tessa de Vree

Project Manager

Why should you choose goMICE?

We are goMICE, our passion is creating and organizing meetings that make an impact. Our people are all experienced professionals who enthusiastically apply their knowledge and expertise to create unforgettable experiences!

Strong international network

Whether your corporate event takes place in the Netherlands or abroad, thanks to our strong international network we know our way around anywhere. We know the exceptional venues, the local possibilities and the right partners to make your event spot-on down to the last detail.

Stretch-method for maximum impact

With our unique, self-developed Stretch method, we bring your event to life well before the LIVE moment. In a fun and interactive way we excite and enthuse your target group and all other stakeholders.

Developing and elaborating concepts

At goMICE we do everything we can to take care of your event down to the last detail. We think through the entire process, help you get goals clear and articulate your message clearly to achieve your goals.

Digital tools for the best experience

We use different digital tools around your trip or event to inform, activate or enthuse participants in the complete process around your event.

Making sustainable impact

At goMICE, we are all about sustainability. Organizing unforgettable events and trips with minimal impact on our planet, it is very possible!

We like to think along with you about the sustainable use of your LIVE moment. For example, we can fully offset the emissions of an event and, if required, we work with sustainable venues, suppliers and products.

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FAQ — Sales incentive

What is a sales incentive?

A sales incentive is a programme used to motivate sales staff, dealers or commercial teams to achieve specific goals. Often, a special trip, event or experience is the reward. The aim is not just to reward, but also to activate: to get people moving towards concrete targets.

An incentive trip looks mainly backwards: someone has earned something and is being rewarded for it. A sales incentive looks forwards: participants are challenged to achieve a goal. The trip or experience is the reward, but the campaign leading up to it is at least as important.

A sales incentive is suitable for sales organisations, account managers, field sales teams, dealers, resellers, distributors and partner channels. It works particularly well when performance is measurable and when the target audience is responsive to recognition, competition and exclusive experiences.

You can tie a sales incentive to revenue growth, margin improvement, new customers, upsell, cross-sell, product focus, dealer activation, customer retention or the achievement of specific sales targets. It is important that the KPIs are clear, measurable and fair.

Good criteria are transparent, achievable yet challenging. Participants must know precisely what they need to do to qualify. Sometimes a single target works well, but often a combination is stronger. For example, turnover, year-on-year growth and the sale of a strategic product.

Not always. If only the absolute top has a chance, other participants can quickly drop out. Therefore, it can be smart to use multiple categories or performance levels. Think of best grower, best newcomer, highest turnover or team performance.

That depends on the objective. A short campaign can last a few weeks, for example around a product launch. A larger sales incentive often runs for a quarter, half a year, or a full sales year. The duration must be long enough to influence behaviour.

Communication is crucial. Without good communication, the incentive remains an empty promise. With teasers, interim standings, reminders, inspiring content, and updates, you build up energy. Participants need to keep feeling the reward as they work towards the goal.

Yes, goMICE can help brainstorm ideas regarding activation before, during and after the incentive. Think of campaign communication, digital tools, leaderboards, event apps, interim updates, gamification and content that keeps participants engaged.

A sales incentive destination must be motivating, distinctive and achievable. The destination is allowed to evoke ambition. For commercial teams, a destination with energy, exclusivity and experience often works well. Think of a city with international allure, a sun-drenched destination or a surprising location with a strong programme.

By linking the incentive to clear goals, a good campaign and a programme that recognises performance. The trip is then not just relaxation, but the highlight of a journey. Moreover, during the trip you can add moments for recognition, storytelling and a sense of team spirit.

Yes. Especially for dealers, resellers and partners, an incentive can work very effectively. It helps to create focus on your brand, product or service. However, it is important that the incentive aligns with their commercial reality and that the rules are clear.

You measure success by commercial results, participation, engagement, growth compared to previous periods and the quality of the relationship with participants. Post-event feedback is also valuable: did the incentive feel fair, motivating and distinctive?

The costs depend on the number of participants, the reward, destination, duration of travel, communication, activation, technology and guidance. More important than the individual costs is the business case: what must the incentive yield and what investment suits that?

Because goMICE not only organises the trip, but also understands how to activate commercial target audiences. The strength lies in the combination of incentive, communication, travel experience and flawless execution. In this way, the reward becomes part of a broader performance programme.

With the goMICE STRETCH method, we ensure that a trip, meeting or event delivers more than just a great experience. We create targeted points of contact before, during and after the programme. In this way, we build up the right energy in advance, strengthen connections along the way and ensure that the impact lingers afterwards too. The result is an experience that gets people moving and contributes to your organisation's objectives.

Updates and news

A selection of our latest articles and blogs in which we inspire you with trends
our latest incentive trips and events.

A selection of the latest articles and blogs in which we take you along on the trips and events we have organised.