A conference as a customer event
Do you invite your clients annually to a client day featuring a pleasant lunch, an inspiring speaker and a wonderful dinner? Naturally, we are advocates of valuable and inspiring encounters with your business contacts!
But have you also ever considered making your client event even more valuable for your client or business relation? Because what are your customers really waiting for now? Besides new energy and inspiration, your client simply needs to get on with their work and goals every day. And, ideally, with your product or service. So consider whether, apart from being a supplier or service provider, you could also become their knowledge partner?
Knowledge is power
This applies to yourself and also to your customers. How can you help them to get off to an even better start the next day with their organisation, their team or their business. Gather this information by having a conversation with your customer. What keeps them awake at night? What drives them? You can find this out, for example, by creating a special sounding board group or, if you already have one, by deploying it for your next meeting. In this way, you can make your next customer event even more impactful!
Knowledge, inspiration and network
By organising your customer day or relationship event as a conference, your associates can, want and will make time for you even sooner. Ensure a powerful programme with a variety of speakers who inspire, transfer knowledge, offer solutions and seek interaction with your target audience. Helping to take their profession to the next level together. Gather information that emerges during the sessions by deploying your colleagues as ambassadors and listeners. Are there discussions or loose ends? Do not shy away from them, but turn challenges into opportunities by listening and showing that you are willing to think along. Conclude a day full of energy with a top speaker who provides a shared topic of conversation during a closing networking dinner. Provoking is allowed!
In short
Why not consider taking a different approach to your next client event by organising a targeted knowledge event? Or, as Henry Ford so aptly put it: “Coming together is a beginning, staying together is progress, working together is success!"