Good event communication starts long before the first speaker steps onto the stage, and does not stop after the applause. At goMICE, we see communication as the common thread throughout the entire journey: from teaser and invitation to reminder and aftermovie. Because the better you enthuse, involve, inform and activate people, the stronger the impact of your event.
In a FREE session we will discuss your ideas and wishes and translate them into a concrete plan.
We collaborate on the communication strategy behind your gathering: what do you want to convey, what should people feel and how does it linger? That way, every event becomes a story that reaches beyond a single moment.
An event isn't a standalone moment. It's part of your brand story. With a smart event communication plan, you build anticipation, increase engagement and hold attention before, during and after the LIVE moment. We help you with well-thought-out event planning and communication: from creative save-the-dates to personalised content, activations during the event and follow-ups that strengthen the relationship. You take people along step by step: first arousing curiosity, then engaging, subsequently informing and ultimately activating at the LIVE moment.
Forget a standard playbook, choose a plan that suits your organisation, tone of voice and target audience. We design a journey that engages people in every phase:
The result? A clear line in all communication, in which your brand remains recognisable and authentic at every stage of the journey.
With our Stretch method, we ensure that events come to life. Not only at the moment itself, but also beforehand and afterwards. We involve, inform, and enthuse your target audience. This makes it easier to get the most out of business events, group trips, and meetings.
Every event, every incentive trip and every meeting is a unique occasion from which you want to get the most out of it. Our Stretch method has been developed to inform, inspire, enthuse and engage your target audience well before the LIVE moment – but also during and after. In this way, you will remain top of mind with your relations or employees for a longer period.
Even after 4 years, I am still positively surprised.
goMICE looks for the best solution for us, which is time-saving.
A wonderfully relaxing destination where our guests enjoyed all the good things Spain has to offer.
Director MICE & Marketing
Operations Manager
Project Manager
Project Manager
Project Manager
Project Manager
We combine creativity with experience. Our team know the world of events inside out, and think along with you as a marketer. That means: an eye for experience and for results. Together we translate your goals into a concrete communication plan. Not overly complicated, but effective. We ensure that the communication supports every phase: generating enthusiasm, engaging, informing and activating. This way, a one-off event becomes part of a broader brand experience. One that increases engagement and keeps your organisation top-of-mind.
Whether your event is locally or abroad, as part of Uniglobe Travel we take full advantage of our strong international network. We know our way everywhere and know all the special locations and their possibilities.
With our unique, self-developed Stretch method, we bring your event to life well before the LIVE moment. In a fun and interactive way we excite and enthuse your target group and all other stakeholders.
At goMICE we do everything we can to take care of your event down to the last detail. We think through the entire process, help you get goals clear and articulate your message clearly to achieve your goals.
We use different digital tools around your trip or event to inform, activate or enthuse participants in the complete process around your event.
At goMICE, we are all about sustainability. Organizing unforgettable events and trips with minimal impact on our planet, it is very possible!
We like to think along with you about the sustainable use of your LIVE moment. For example, we can fully offset the emissions of an event and, if required, we work with sustainable venues, suppliers and products.
Event communication is all communication that informs, activates and keeps participants engaged before, during and after an event. Think of save-the-dates, invitations, registration pages, reminders, practical information, live updates, surveys and follow-ups. At goMICE, event communication is not an afterthought, but part of the overall experience.
A good event does not begin at the entrance, but with the first invitation. Event communication determines whether people register, arrive well prepared, actively participate and remain engaged afterwards. It extends the impact of the live moment.
Ideally, event communication starts as soon as the date, target audience and core message are clear. For large corporate events, this can be months in advance. For smaller events, it can be more compact. It is important that there is enough time to build interest and limit no-shows.
A basic flow consists of a save-the-date, invitation, registration confirmation, practical reminder, final update, thank-you email and follow-up. For larger events, teasers, personal programmes, app messages, surveys and aftermovie communication can be added to these.
You will never completely prevent no-shows, but you can limit them with a clear value proposition, personal communication, smart reminders, accessible registration and practical information at the right time. People are more likely to turn up when they know precisely why the event is relevant.
Yes, goMICE can assist with registration pages, invitations, email flows, attendee information, event apps and practical communication. Everything is tailored to the target audience, corporate identity and objective of the event.
By segmenting. A customer, dealer, employee or board member does not always have the same information needs. Personal communication can be about the programme, practical information, route, session choices, relation to the brand or specific calls-to-action.
During the event, communication helps to guide, engage and connect participants. Think of push notifications, daily programmes, live polls, interactive tools, social content, signage and updates from the organisation.
Afterwards, it's all about maintaining impact. Think of thank-you emails, presentations, photos, an aftermovie, survey, personal follow-up, lead nurturing or internal feedback. It is precisely after the event that the business value often arises.
You can look at open rates, click behaviour, registrations, attendance rate, no-shows, app usage, interaction, survey response and follow-up actions. Which metrics are important depends on the goal of the event.
Yes. Even at smaller events, good communication makes a difference. Certainly at board meetings, client events or corporate hospitality events, a polished communication flow ensures professionalism and trust.
Because goMICE links event communication to the entire guest journey. Attendees shouldn't just know where they need to be, but should feel even before the event that the occasion matters. That line continues until long afterwards.
With the goMICE STRETCH method, we ensure that a trip, meeting or event delivers more than just a great experience. We create targeted points of contact before, during and after the programme. In this way, we build up the right energy in advance, strengthen connections along the way and ensure that the impact lingers afterwards too. The result is an experience that gets people moving and contributes to your organisation's objectives.
A selection of our latest articles and blogs in which we inspire you with trends and
our latest incentive trips and events.
A selection of the latest articles and blogs in which we take you along on the trips and events we have organised.
