Greater impact with event communication!
An important success factor in organising meetings, events and incentive travel is clearly mapping out the desired goals and powerfully and repeatedly conveying your message in a form that suits your target audience. So why would you focus all your efforts on that single moment? By deploying targeted communication around your LIVE or ONLINE moment, you ensure even greater engagement, enthusiasm or connection with your participants in the run-up to, but also during and after, your gathering. Are you curious about how you can effectively use event communication around your events? Then do read on!
Event communication: the key to success
Preliminary phase
During the preliminary phase, we first start by exploring your wishes, expectations and goals to be achieved. Next, we begin conceiving a conceptual plan and create a bespoke roadmap with various points of contact. We also call these touch moments. As a result, your participants are taken on a surprising ‘journey’ towards your event over a longer period, and remain connected long after it. In the video below, Event Marketing Manager Diewertje explains in more detail what concept development at goMICE entails.
By using multiple contact moments in the communications plan through a mix of online, offline and live communication channels, your message is given even more impact! For instance, the preliminary phase focuses on stimulating, informing and enthusing your participants. This ensures an impressive start to the communication roadmap on the way to your event. Examples include:
- An invitation processthe participants receive a unique save-the-date and invitation, completely in the branding of the event. In doing so, we always ensure that participants feel that they really cannot afford to miss the event or the trip! This can be, for example, in the form of a mailing, a (video) card sent to their home or a personal hand-over during a roadshow by management or the board of directors.
- Registeran easy registration tool is of great importance to ensure the participants' enrolment runs smoothly. Take our for example Digital Event Manageran online application that facilitates the entire process of enrolling, registering or modifying participants.
- Inform & enthuseengage the participants with the event goal, take them along in the story of your organisation and the upcoming LIVE moment. This can be done via a fully equipped event website, just like once again our Digital Event Manager. In which you can incorporate your event programme, share photos & videos or introduce speakers.
- Activateis your event or trip the final reward for achieving a target such as a turnover or sales goal? Then deploy a dynamic activation journey, keeping the group informed of progress by keeping them updated and enthusiastic. We often use our Activation app for use in. This is a custom-configured gamification app designed to engage your participants through knowledge testing, knowledge enhancement, communicating progress towards the target, or mutual competition.
During your event
Time for the moment we’ve been working towards throughout the lead-up: the event or the trip (in other words, the live communication). Throughout the run-up, the event’s corporate identity or branding has been incorporated into all points of contact. Naturally, this event theme will also be reflected during the event itself, for example in the catering, presentations, décor and giveaways. In addition, a professional photographer and videographer will capture the unique moments of the event, and Digital tools are deployed to provide participants with information during the event. Curious about more information on organising a powerful event? Then click here.
Natraject
Do you think communication is over as soon as participants leave the event location or return from a multi-day trip? That is certainly not the case! The moment right after your trip or event is precisely when it is important to keep your participants engaged and connected with your organisation, and to turn them into true ambassadors. For example, have a dazzling aftermovie made or send a surprising gift to their home address a few days after the event. This is also a great moment to provide immediate stimulus by already planting a seed for a future trip or event. 😉 If you want to gauge whether the information has landed well or provide a brief update, a short online update via video or an online (video) meeting is also a great opportunity to retain your target audience.
Got enough inspiration for event communication around your trip or event? Excellent! Prefer to outsource it? Then goMICE will gladly ensure that your organisation remains top of mind with your participants over a longer period of time. With our expertise and creativity, we realise a hassle-free, clear and unique communication journey, where the event or trip is the icing on the cake! Would you like us to organise your next meeting, event or incentive trip too? Then schedule a Free sparring session with one of our professionals.