Our top choices for an unforgettable business group trip: from Lapland to Seville
At goMICE, we know that a successful corporate group trip goes beyond just travelling together. It’s about experience, connection, and lasting memories. And who better to tell you about that than our own project managers? They organise group trips for companies daily, from strategic meetings to anniversary trips, and know exactly which destinations and activities impress participants time and time again.
We're happy to share their favourites with you and explain why they work so well for diverse audiences.
Lapland: snow, silence, and a touch of magic
Lapland is a destination you won't soon forget. Think of vast snowfields, the Northern Lights, and a serene peace that you hardly find in the Netherlands. For many participants, it feels, both literally and figuratively, like a world of difference.
One of our project managers describes it as follows: “A husky dog sledding through the snow stays with people. The happiness on their faces as soon as they leave says it all.”
Why Lapland works for business group trips:
- A unique experience: activities such as snowmobile tours, ice fishing, and reindeer safaris are a once-in-a-lifetime experience for most.
- Team spirit: the shared experience in challenging circumstances strengthens the bond between us.
- Getting away from the daily routine: the setting forces participants to detach themselves from work and obligations for a while.
Spain: versatile and surprising
Spain is high on our list, and for good reason. Seville, Valencia, Madrid, Barcelona: each city has its own charm and opportunities.
A project manager sums it up nicely: “Spain suits a broad audience: you'll find culture, nature, beaches, and delicious food there. This makes it suitable for many groups.”
Why Spain remains the favourite:
- Short travel time: ideal for a multi-day trip without long travel times.
- Range of offerings: from tapas tours to historical city walks and team-building activities on the beach.
- Atmosphere: the relaxed Spanish lifestyle is infectious and contributes to an open, relaxed group dynamic.
Seville: sun-drenched atmosphere and character
Although Spain as a whole is beloved, Seville often stands out. The city breathes Spanish traditions: narrow streets, colourful squares, and of course, flamenco.
“Sevilla is a beautiful city where you truly get the Spanish atmosphere.” one of our project managers tells us. “Nice streets, good food and drink, and always good weather.”
Seville is perfect for:
- Cultural programmes: discover the Real Alcázar, the cathedral or the charming Santa Cruz district.
- Culinary experiences: tasting tapas in local bars, possibly combined with a cycling tour.
- Network events: atmospheric roof terraces and courtyards offer a unique setting for business meetings.
Activities that always work
Destination chosen? Then the real fun begins: which activities have that ‘wow’ factor? Our project managers name a few lasting favourites.
- Husky Sled Dogding – Lapland
An absolute bucket-list activity. It's active, adventurous, yet accessible. Perfect for starting a day in the snow. - Cycle tour with tapas stops – Spain
Discover a city in a relaxed way, with stops for local specialities. Ideal for networking in an informal atmosphere. - Classic car tour through the city or the countryside
An activity that can be done anywhere, from Tuscany and Provence to the Achterhoek. It provides a feeling of luxury and adventure. “Everyone loves sitting in or driving such a classic car.” according to a project manager from goMICE. - Boat trip with lunch
Whether it's a round trip through a historic city or a trip along the coast: a boat trip combines relaxation, sightseeing, and informal contact.
Trends we see in group travel
Our project managers are noticing that companies are increasingly opting for:
- Unusual destinations where participants have not yet been themselves.
- Authentic activities that you don't do on your own quickly.
- Smart budget choicescreative with transport, accommodation and local restaurants without compromising on experience.
- Cultural or educational elementse.g. a project visit, local collaboration or workshop.
Ready for your unforgettable group trip?
Whether you choose magical Lapland, the versatility of Spain, or a completely different destination: our project managers know how to turn a business group trip into an experience that will long be remembered. With our STRETCH method we will ensure that your brand, message and team come closer together and that participants will be talking about what they have experienced for months to come.
Curious about what we can do for your next group trip?
Get in touch with us for a no-obligation chat. Together, we'll turn your plans into a success story.