Are your employees or partners already excited about the upcoming incentive trip? Fantastic! With goMICE's sales activation programme, you can take this experience to the next level. We'll help you get the most out of your relationships, so everyone fully benefits from the trip!
In a FREE session we will discuss your ideas and wishes and translate them into a concrete plan.
Sales activation means giving your target audience additional incentives to achieve predetermined goals. This way you can keep loading your message before, during and after the incentive trip.
Our digital tools are designed to stimulate and support your representatives in achieving their targets. Imagine: an app where employees can track their progress, share successes, and motivate each other. By making various KPIs visible, you not only involve your representatives; other stakeholders in the process also become active, leading to a collective impact.
This is what we do during our sales activation programme:
At goMICE, we ensure your incentive trip is arranged down to the last detail. With our sales activation programme, we create an unforgettable experience with measurable results.
With our Stretch method, we ensure that events come to life. Not only at the moment itself, but also beforehand and afterwards. We involve, inform, and enthuse your target audience. This makes it easier to get the most out of business events, group trips, and meetings.
Every event, every incentive trip and every meeting is a unique occasion from which you want to get the most out of it. Our Stretch method has been developed to inform, inspire, enthuse and engage your target audience well before the LIVE moment – but also during and after. In this way, you will remain top of mind with your relations or employees for a longer period.
Even after 4 years, I am still positively surprised.
goMICE looks for the best solution for us, which is time-saving.
A wonderfully relaxing destination where our guests enjoyed all the good things Spain has to offer.
Director MICE & Marketing
Operations Manager
Project Manager
Project Manager
Project Manager
Project Manager
We are goMICE, our passion is creating and organizing meetings that make an impact. Our people are all experienced professionals who enthusiastically apply their knowledge and expertise to create unforgettable experiences!
Whether your event is locally or abroad, as part of Uniglobe Travel we take full advantage of our strong international network. We know our way everywhere and know all the special locations and their possibilities.
With our unique, self-developed Stretch method, we bring your event to life well before the LIVE moment. In a fun and interactive way we excite and enthuse your target group and all other stakeholders.
At goMICE we do everything we can to take care of your event down to the last detail. We think through the entire process, help you get goals clear and articulate your message clearly to achieve your goals.
We use different digital tools around your trip or event to inform, activate or enthuse participants in the complete process around your event.
At goMICE, we are all about sustainability. Organizing unforgettable events and trips with minimal impact on our planet, it is very possible!
We like to think along with you about the sustainable use of your LIVE moment. For example, we can fully offset the emissions of an event and, if required, we work with sustainable venues, suppliers and products.
Sales activation is the activation of commercial teams, dealers or partners around a concrete goal. This can be revenue growth, but also product focus, customer retention, upsell, cross-sell or dealer engagement. goMICE often links sales activation to incentive programmes, live events, digital tools and communication that keep participants engaged over a longer period of time.
A sales incentive is often the reward or programme used to drive performance. Sales activation is the engine behind it: communication, progress, gamification, leaderboard updates, challenges and moments that keep the target audience moving. Without activation, an incentive often remains a distant promise.
Sales activation is suitable for sales staff, account managers, dealers, resellers, distributors, franchise organisations and commercial partner networks. It works particularly well when performance is measurable and when participants need to remain motivated throughout a campaign period.
You can link sales enablement to revenue, margin, new customers, number of appointments, product introductions, dealer orders, customer retention, upsell or specific campaign KPIs. It is important that participants understand what behaviour is expected and how their progress is measured.
By making the programme visible, achievable and energetic. Think of clear rules, interim updates, rankings, personal progress, rewards and communication that builds enthusiasm. Good activation doesn't feel like control, but like a commercial challenge that people want to be part of.
No. Competition can work well, but not every target audience is motivated by leaderboards. Sometimes team activation, personal growth or joint goal achievement works better. goMICE looks at the organisation's culture and designs the activation accordingly.
Yes. Think of an activation platform, event app, leaderboard, personal dashboards, push notifications, polls, quizzes, challenges and content updates. Digital tools help to keep the campaign alive and make progress visible.
That depends on the goal. A short activation can last a few weeks, for example around a product launch. A larger sales activation often runs for a quarter, half a year, or a full sales year. The duration must be long enough to influence behaviour, but short enough to maintain energy.
By building in regular touchpoints. Think of teasers, interim standings, personal updates, surprises and mini-challenges. If participants only hear something at the end, their motivation disappears. Sales activation requires rhythm.
You measure success by commercial results, participation, engagement, progress, campaign interaction and qualitative feedback. With dealer or partner activation, you also look at relationship strengthening, brand preference and future collaboration.
Yes. That is often powerful. A live kick-off, dealer day, product launch or award moment can give the activation campaign extra weight. The live moment makes the campaign tangible, while the communication before and after extends the impact.
Because goMICE does not see activation separately from experience. The power lies in the combination of commercial objective, communication, digital tools, incentives, and live moments. This way, sales activation is not a standalone action, but a programme that truly gets people moving.
With the goMICE STRETCH method, we ensure that a trip, meeting or event delivers more than just a great experience. We create targeted points of contact before, during and after the programme. In this way, we build up the right energy in advance, strengthen connections along the way and ensure that the impact lingers afterwards too. The result is an experience that gets people moving and contributes to your organisation's objectives.
A selection of our latest articles and blogs in which we inspire you with trends and
our latest incentive trips and events.
A selection of the latest articles and blogs in which we take you along on the trips and events we have organised.
