Are you looking for a surprising destination for your next business group trip or incentive travel? Turin combines history, gastronomy and innovation: the perfect mix for an inspiring company programme. Many organisations that approach us for a business group trip or meeting abroad want something different from the well-known classics. Of course, cities like Barcelona, Paris and Rome remain popular, but there are still infinitely many destinations that have at least as much to offer.
Why Turin should be on your list
A city that breathes history, but also gastronomy, innovation and inspiration. And all this just an hour and a half's flight from Amsterdam. Turin is more than a city; it's an experience. From Roman foundations to modern innovation, from refined gastronomy to hospitable locals who proudly share their culture.
A city with layers of history
Turin tells its story in chapters:
- Roman roots: Wander past city gates and archaeological remains that recall when Turin was a Roman colony.
- The House of Savoy: The influential dynasty left behind palaces and squares that still exude grandeur. They made Turin the first capital of a united Italy.
- Industrial city with world fame: Fiat gave the city its entrepreneurial character and made Turin a breeding ground for innovation.
- City of Kings and Culture: From a Royal Past to Modern Art, Architecture and Design: Turin continually reinvents itself.
The mix of old and new makes Turin extra inspiring for groups. You feel the city's entrepreneurial spirit everywhere: from historic squares to creative hubs. Perfect for teams that want to look ahead, but also appreciate where they come from.
Piedmont: top-tier gastronomy
Turin is located in the Piedmont region, world-famous for its gastronomy and wines. Our tips:
- Barolo and Barbaresco: Iconic wines from the surrounding hills, perfect to combine with a visit to a winery or vineyard.
- Slow Food movement: The movement that focuses on local, fair, and conscious eating was born here.
- Food culture: From traditional trattorias like Tre Galline to innovative sky bars like Piano 35. And don't forget the authentic Italian ice cream from Gelateria Bilaghi.
Dining together in Piedmont is more than just enjoying delicious food; it brings people closer. During a wine tasting or dinner at long tables, conversations naturally arise that you wouldn't have at the office. This makes a group trip unforgettable. Exclusive dinners are often possible for groups of up to around 50 people. Thanks to our local partners, we also open doors that normally remain closed.
Inspiring activities in and around Turin
Turin offers plenty of possibilities for a varied programme:
- Cycling tours past Turin's historical highlights and hidden neighbourhoods.
- A relaxing boat trip down the River Po, the city's lifeline.
- Active excursions: skiing in the Alps or a day on the Ligurian coast near Genoa, both just two hours away.
The combination of culture, nature, and culinary highlights makes Turin ideal for groups seeking depth and a sense of surprise.
Perfectly accessible
- Flying: you can fly from Amsterdam to Turin in 1.5 hours.
- Transfer: the airport is only 30 minutes from the city centre.
- Accommodation: a wide selection, from historic hotels to modern design hotels.
In short: Turin is practical, stylish, and exclusive. A combination that is indispensable for business groups.
At goMICE, we love to show how your next trip or event can go that little bit further. With destinations that connect, surprise, and linger.