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goMICE: Your expert for business group travel and events

goMICE is the leading authority in the field of corporate group travel, meetings and events both at home and abroad. Whether it concerns a perfectly organised corporate group or incentive trip, an impactful corporate event or a strategic meeting, we are ready to assist you from A to Z with our expertise and completely unburden you.

The experts from goMICE

Our team of experienced professionals is passionately committed to your success. We organise group trips, meetings, incentives, and events, both nationally and internationally. With our passion for travel, creativity, and energy, we bring global knowledge and experience to make your event or business group trip unforgettable. The project managers at goMICE are strategic partners who think with you at a high level. We offer complete solutions, taking care of the planning and ensuring perfect execution. This allows you to focus on your core business, while we take care of providing a successful and impactful experience.

Maximum results

At goMICE, we're all about creating value. Through our proven stretch methodology, we maximise the results of your LIVE moments. Whether it's an event, meeting, or group trip, we ensure everything runs smoothly so you can shine. This means you spend less time organising, experience less pressure, and achieve better results. Additionally, we facilitate inspiring encounters, fostering appreciation and recognition within your team or organisation.

Innovation and technology

We embrace the latest technologies to make business meetings even more effective and personal. By using smart tools, we improve the interaction and convenience for every participant.

Let the experts at goMICE take the stress out of planning – for inspiring and successful business group trips and events that truly make an impact.

The power of a global player, but the personal touch of a local partner.

Over ons

We help our clients achieve their goals with by putting their relationships central. We advise and unburden our clients on their way to, during and after their valuable meeting through the commitment and expertise of our enthusiastic travel, event and communication professionals.

The goMICE professionals

With our team of enthusiastic professionals, we realize meetings, incentives, concepts and events. Both online and offline and at home and abroad. Hospitality and facilitating people part of our DNA . We love to organize, have the wanderlust and are energetic. That’s why we have seen many places around the world and share our knowledge and expertise with others, with great enthusiasm.

Management

Anita van Maanen

Managing Director

Rob Jansen

Managing Director

Diewertje Reekers

Director MICE & Marketing

Karen van den Berg

Manager Operations

Rotterdam Office

Simone Stander - goMICE

Simone Stander

Project Manager

Florens Keizer goMICE

Florens Keizer

Project Manager

Isa Holtus goMICE

Isa Holtus

Project Manager

Tessa de Vree

Tessa de Vree

Project Manager

Dex Jansen

Sales support

Alkmaar Office

Krista Kroon

Project Manager Flights

Demelza IJsseldijk

Project Manager Flights

Anne Kroonenburg

Project Manager Flights

Ingrid Peters

Project Manager Groups, Sports & Events

Michelle van der Velden

Project Manager Groups, Sports & Events

Annemae Sik

Project Manager Groups, Sports & Events

Stefanie Neeft

Financial Specialist

At goMICE, we understand that every meeting, trip, or event is unique. You want to get the most out of these moments, which is why we go beyond simply organising the itinerary or the day itself. Our Stretch method is specifically developed to inform, inspire, enthuse, and activate your target audience not only during the LIVE event, but also well before and after. This way, you and your message will remain top of mind for the long term.

With the Stretch method, we create value across your entire event. We ensure you get more out of your investment from start to finish. Through our strategic approach, we achieve long-term engagement with your target audience, leading to greater impact, better results, and a more successful realisation of your goals and ambitions. This allows you to focus on your own tasks while we take care of the entire operational organisation.

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Our clients

Whether it's SMEs or large multinationals, our clients choose goMICE to achieve better results from their LIVE moments. We work closely with management teams, marketing departments, communication specialists, sales divisions and event managers to achieve strategic goals and create impactful experiences.
From client events, kick-offs, product launches and dealer days to anniversaries, board trips, team-building or incentive trips – both domestically and internationally – goMICE ensures an unforgettable experience. Our team of experts will think along with you at a strategic level and ensure smooth operational execution.

Let goMICE help you make your meeting, group trip or event a great success and increase your impact!

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FAQ — About goMICE

What does goMICE do?

goMICE organises corporate group travel, meetings, incentives, congresses and events for companies and organisations. We help with the development, planning and execution of programmes in which content, experience and logistics come together. Think of international incentive travel, board trips, congresses, corporate events, client events, staff parties and bespoke business gatherings.

MICE stands for Meetings, Incentives, Conferences and Events. Within this corporate market, it is all about gatherings, travel and events with a professional purpose. goMICE translates these four pillars into tailored programmes for companies that want to inform, reward, inspire or connect their employees, clients, partners or relations.

goMICE works for businesses, executive boards, management teams, HR departments, marketing and communications teams, sales organisations, trade associations and organisations with corporate groups. Our clients usually aren't looking for a standard event or trip, but a carefully organised programme that suits their target audience, objective and brand.

goMICE is not a standard travel agency. We combine business travel organisation with event management, hospitality, communication and programme design. For us, it is not just about the destination, hotel or transport, but about the complete experience: why are people travelling, what should the programme deliver and how do we ensure that everything is right from the initial invitation to the follow-up?

goMICE not only organises on-site events, but also business trips, international programmes, group flight tickets, conference visits, incentives and multi-day meetings. This enables us to combine content, event production and travel logistics into a single process. This is particularly valuable for business groups where timing, comfort, participant communication and international coordination are key.

goMICE organises incentive trips, reward trips, executive trips, inspiration trips, study trips, trade missions, anniversary trips, conference visits and company visits, amongst other things. Each trip is built around the organisation's goal: to reward, learn, connect, orientate, activate or celebrate.

We always start with the question behind the question. What does the organisation want to achieve? Who are the participants? Which message needs to stick? Afterwards, we develop a proposal including destination, location, programme, logistics, communication and budget. Upon approval, we ensure complete preparation, coordination and guidance, so that the client maintains an overview and participants have a professional experience.

Yes. goMICE organises business meetings, events and group travel in the Netherlands and abroad. For international programmes, we arrange flights, hotels, transfers, local partners, interpreters, company visits, dinners, excursions and on-site support, among other things. The destination is never just a backdrop, but part of the story and the objective.

Companies choose goMICE because they are looking for a partner that looks beyond individual elements. We think along about purpose, target audience, experience, planning, participant journey and practical implementation. As a result, it is not a standard programme, but a corporate experience that feels professional, runs smoothly and contributes to the organisation's goal.

We delve into the organisation, target audience, culture, timing and desired impact. A programme for a management team requires something different from a staff party, sales incentive or client event. That is why we do not work from fixed packages, but from tailored solutions. The content, location, tone, communication and hospitality must fit who the organisation is and what it wants to achieve.

Total peace of mind means that clients do not have to coordinate all the separate components themselves. goMICE oversees schedules, suppliers, venues, transport, accommodation, technical production, communication, participant queries, run sheets and execution. This leaves the client free to focus on the content, guests and business objectives.

Yes, goMICE does not only think along practically, but also on a substantive level. We help refine the objective, determine the right format, develop a programme flow and create moments that make an impact. This can involve inspiration, activation, recognition, knowledge sharing, strengthening relationships or internal connection.

Yes. Especially with corporate groups, bespoke arrangements are often necessary. Think of different departure points, international participants, multiple hotels, parallel programmes, personal preferences, conference registrations, private meetings, VIP guests or last-minute changes. goMICE provides structure, clarity and professional guidance.

We believe that corporate events and group travel are only truly valuable when they do more than just being well organised. They need to move people, strengthen relationships, provide new insights or make a moment meaningful. That is why we design programmes in which purpose, experience and execution come together.

With the goMICE STRETCH method, we ensure that a trip, meeting or event delivers more than just a great experience. We create targeted points of contact before, during and after the programme. In this way, we build up the right energy in advance, strengthen connections along the way and ensure that the impact lingers afterwards too. The result is an experience that gets people moving and contributes to your organisation's objectives.