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Organise an unforgettable dealer day with goMICE

Do you want to invest in a strong relationship with your dealers, salespeople, and resellers? A dealer day is the perfect opportunity to show appreciation and collaborate on achieving your sales objectives. At goMICE, we know how to make your dealer day a spectacular success, whether it's live or hybrid!

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MICE professionals?

In a FREE session we will discuss your ideas and wishes and translate them into a concrete plan.

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Organise dealer day

The power of connection

A well-organised dealer day is essential for building long-term relationships. This event offers the opportunity to transform your dealers into enthusiastic ambassadors for your brand. Whether you want to introduce new innovations or share important updates, discussing these exclusively with them will make them feel truly valued. At goMICE, we combine content with fun, ensuring guaranteed success!

A strong international network

Thanks to our extensive network, we can organise your dealer day at unique locations, both in the Netherlands and abroad. We understand that a suitable setting is crucial for the impact of a special event. Perfectly tailored to the atmosphere you want to create.

We ensure the right atmosphere with excellent catering, an interactive programme and hospitable staff. Furthermore, we assist in selecting an inspiring guest speaker to reinforce your message.

Bespoke from start to finish

Our collaboration begins with a comprehensive intake. During this, we will identify your objectives, wishes and ideas. Based on this, we will develop a thematic and bespoke concept for your dealer day, focused on maximum engagement. We want to ensure that dealers are not merely present, but actively participate and feel connected to your brand.

Choose goMICE

Organise a dealer day with goMICE. With our expertise, experience, and enthusiasm, we'll effortlessly translate your wishes into an unforgettable experience. Let's get to work together to make your dealer day a great success!

How do we “stretch” your event?

With our Stretch method, we ensure that events come to life. Not only at the moment itself, but also beforehand and afterwards. We involve, inform, and enthuse your target audience. This makes it easier to get the most out of business events, group trips, and meetings.

Every event, every incentive trip and every meeting is a unique occasion from which you want to get the most out of it. Our Stretch method has been developed to inform, inspire, enthuse and engage your target audience well before the LIVE moment – but also during and after. In this way, you will remain top of mind with your relations or employees for a longer period.

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Experiences of our clients

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Friendly and passionate people

Even after 4 years, I am still positively surprised.

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Personal service & drive!

goMICE looks for the best solution for us, which is time-saving.

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Excellent and to everyone's satisfaction

A wonderfully relaxing destination where our guests enjoyed all the good things Spain has to offer.

Our professionals

Diewertje Reekers

Director MICE & Marketing

Karen van den Berg

Operations Manager

Simone Stander - goMICE

Simone Stander

Project Manager

Florens Keizer goMICE

Florens Keizer

Project Manager

Isa Holtus goMICE

Isa Holtus

Project Manager

Tessa de Vree

Tessa de Vree

Project Manager

Why should you choose goMICE?

We are goMICE, our passion is creating and organizing meetings that make an impact. Our people are all experienced professionals who enthusiastically apply their knowledge and expertise to create unforgettable experiences!

Strong international network

Whether your event is locally or abroad, as part of Uniglobe Travel we take full advantage of our strong international network. We know our way everywhere and know all the special locations and their possibilities.

Stretch-method for maximum impact

With our unique, self-developed Stretch method, we bring your event to life well before the LIVE moment. In a fun and interactive way we excite and enthuse your target group and all other stakeholders.

Developing and elaborating concepts

At goMICE we do everything we can to take care of your event down to the last detail. We think through the entire process, help you get goals clear and articulate your message clearly to achieve your goals.

Digital tools for the best experience

We use different digital tools around your trip or event to inform, activate or enthuse participants in the complete process around your event.

Making sustainable impact

At goMICE, we are all about sustainability. Organizing unforgettable events and trips with minimal impact on our planet, it is very possible!

We like to think along with you about the sustainable use of your LIVE moment. For example, we can fully offset the emissions of an event and, if required, we work with sustainable venues, suppliers and products.

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FAQ — Dealer Day

What is a dealer day?

A dealer day is a business event for dealers, resellers, distributors or sales partners. The aim is to inform, activate, appreciate and connect. A dealer day often revolves around new products, commercial plans, brand experience, training and strengthening relationships.

A dealer day helps to keep your sales channel engaged and sharp. Dealers receive information, inspiration and recognition. As a result, they feel more connected to the brand and are better able to sell products or services.

A dealer day is suitable for brands, manufacturers, importers, franchise organisations and B2B companies that work with dealers, resellers or commercial partners. Especially when you rely on indirect sales, a strong relationship with the channel is important.

A successful dealer day delivers greater brand engagement, better product knowledge, higher motivation and a clear commercial focus. Afterwards, dealers need to understand where the organisation is heading and what their role is within that.

Think of product presentations, commercial updates, training sessions, workshops, networking segments, awards, demos, entertainment, dinner, and informal moments. The right mix depends on the objective: to inform, activate, reward, or connect.

Dealers don't just want to listen. They want concrete information, actionable sales arguments, exclusive previews, practical tools and space to ask questions. A strong dealer day gives them something they can use immediately.

Yes. A dealer day is a great time to launch an incentive campaign, share intermediate standings, or reward winners. This way, the event becomes part of a wider commercial activation.

Yes. A hybrid approach can be useful when dealers are spread out or operate internationally. However, the online experience must be set up professionally, with good technology, interaction and clear moderation.

Crucial. Dealers represent your brand to the market. The more strongly they feel, understand and can translate the brand, the more powerful their role becomes. Location, presentation, communication and hospitality all contribute to this.

Yes, goMICE can manage the entire communication line: save-the-dates, invitations, registration, reminders, practical information, event app and follow-up. That ensures clarity and a professional impression.

You can look at turnout, satisfaction, workshop participation, commercial follow-up, product knowledge, dealer feedback and sales results after the event. For dealer days, the combination of relationship and activation is particularly important.

Because a dealer day must connect content, sales and experience. goMICE helps not only to inform dealers, but also to activate and enthuse them. From concept to execution, the event is designed around the brand and commercial impact.

With the goMICE STRETCH method, we ensure that a trip, meeting or event delivers more than just a great experience. We create targeted points of contact before, during and after the programme. In this way, we build up the right energy in advance, strengthen connections along the way and ensure that the impact lingers afterwards too. The result is an experience that gets people moving and contributes to your organisation's objectives.

Updates and news

A selection of our latest articles and blogs in which we inspire you with trends and
our latest incentive trips and events.

A selection of the latest articles and blogs in which we take you along on the trips and events we have organised.