Organising a sustainable event? These are the 3 steps you can't afford to miss
Organising a sustainable event sounds great. And it is, but it requires just a little bit more than offering a vegetarian lunch and a paper badge. Especially if you set the bar high. At goMICE we believe that sustainable organising only really has an effect if you approach it integrally. From the choice of location to transport and from suppliers to the programme format: every component counts. In this blog, we take you through the three steps you cannot afford to skip if you want to make serious progress with a sustainable event.
1. Start at the core: what do you want to achieve?
Sustainable organising doesn't start with practical lists, but with making strategic choices. What is the goal of your event? Who do you want to mobilise? And how does sustainability fit within your corporate vision or CSR objectives? Only once you have that clear can you make sharp choices. Think about: is getting together live actually necessary or is hybrid a better alternative? Does everyone have to be on location or can we decentralise groups and connect them via smart tools?
At goMICE we translate your strategic objectives into a smart and sustainable concept. As a fundamental part of the programme.
2. Choose consciously: from location to logistics
A sustainably organised event means looking beyond carbon offsetting. It starts with making conscious choices. Think of:
- Locationchoose a location with a proven sustainability policy, preferably easily accessible by public transport.
- Transportoffer alternatives to flying (think of train charters within Europe).
- Cateringwork with local produce, seasonal menus and zero-waste concepts.
- Materials: from set design to print, everything can be procured circularly or reusably.
3. Make it visible: before, during and after
A sustainable event is only truly valuable when you make your choices and results visible. Not just to your attendees, but also internally to your staff. Think of storytelling in the lead-up to the event, QR codes on-site to explain sustainable choices, and clear feedback afterwards on the measurable results.
With our STRETCH method we build in smart communication before, during and after the event. In this way, your event is organised sustainably while it also contributes to creating support, awareness and improving your reputation.
Finally
We are happy to help you with our network of sustainable partners and experience in setting up eco-friendly events at home and abroad. In this way, we give substance to sustainability without compromising on experience.
Sustainable organisation doesn't require a perfect score, but rather the willingness to make conscious choices and start the conversation about what does and doesn't work. That is precisely where our added value lies. We know what's going on, understand the possibilities, and help you make the right trade-offs.
Want to organise a sustainable event that works? Let us know. We don’t just brainstorm with you, we arrange it from A to Z. Strong on content, logistically sound and strategically smart.