The moment has finally arrived: your new product or service is ready to conquer the world. And that first impression? It needs to be spot on. A product launch is the perfect opportunity to introduce your innovation to customers, dealers, and other stakeholders in an impressive, interactive way. At goMICE, we ensure your launch becomes an unforgettable experience, with maximum impact and engagement – both live and hybrid!
In a FREE session we will discuss your ideas and wishes and translate them into a concrete plan.
A product launch is all about one thing: showing how your product will make a difference. Customers, dealers, and other key relationships will be present, and this is the moment to convince them. The goal? To get them excited, to connect with them, and to ensure everyone leaves with one thought: "I want to know more!" We help you achieve this with a meticulously organised event that everyone will remember for a long time to come.
Domestic or international? The choice is yours!
Whether you want to organise an intimate launch event in the Netherlands, or go all out at a special location abroad, goMICE can make it happen. Our international network of over 700 offices in 60 countries gives you access to the most beautiful locations and settings worldwide. From a stylish rooftop in Barcelona to a unique industrial venue in Amsterdam – we'll find a place that matches the image of your product and brand.
Atmosphere and experience make the difference
The right atmosphere for your product launch is crucial for creating impact. At goMICE, we ensure everything is perfectly arranged – from tasteful catering and seamless logistics to entertainment that aligns with your brand and target audience. Do you want a spectacular opening with live music or a surprise act that perfectly fits your product's message? We'll arrange it! Furthermore, we ensure that the content of your launch also shines, whether that's inspiring speakers highlighting your product or interactive sessions for attendees. Every detail is meticulously planned, allowing you to focus on celebrating the success of your launch.
From concept to completion, we'll sort it.
Organising a product launch begins with a good conversation. We want to know exactly what your goals, wishes and ideas are. Based on this, we develop a tailor-made concept that includes everything your event needs. From venue and catering to entertainment and strategic advice – we’ll help you think through the best approach to inspire your target audience. We ask the right questions to ensure you know exactly what needs to be done to make your launch unforgettable.
With our Stretch method, we ensure that events come to life. Not only at the moment itself, but also beforehand and afterwards. We involve, inform, and enthuse your target audience. This makes it easier to get the most out of business events, group trips, and meetings.
Every event, every incentive trip and every meeting is a unique occasion from which you want to get the most out of it. Our Stretch method has been developed to inform, inspire, enthuse and engage your target audience well before the LIVE moment – but also during and after. In this way, you will remain top of mind with your relations or employees for a longer period.
Even after 4 years, I am still positively surprised.
goMICE looks for the best solution for us, which is time-saving.
A wonderfully relaxing destination where our guests enjoyed all the good things Spain has to offer.
Director MICE & Marketing
Operations Manager
Project Manager
Project Manager
Project Manager
Project Manager
We are goMICE, our passion is creating and organizing meetings that make an impact. Our people are all experienced professionals who enthusiastically apply their knowledge and expertise to create unforgettable experiences!
Whether your event is locally or abroad, as part of Uniglobe Travel we take full advantage of our strong international network. We know our way everywhere and know all the special locations and their possibilities.
With our unique, self-developed Stretch method, we bring your event to life well before the LIVE moment. In a fun and interactive way we excite and enthuse your target group and all other stakeholders.
At goMICE we do everything we can to take care of your event down to the last detail. We think through the entire process, help you get goals clear and articulate your message clearly to achieve your goals.
We use different digital tools around your trip or event to inform, activate or enthuse participants in the complete process around your event.
At goMICE, we are all about sustainability. Organizing unforgettable events and trips with minimal impact on our planet, it is very possible!
We like to think along with you about the sustainable use of your LIVE moment. For example, we can fully offset the emissions of an event and, if required, we work with sustainable venues, suppliers and products.
A product launch is an event or campaign-driven moment at which a new product, service or innovation is officially introduced. The objective is to create attention, understanding, enthusiasm and action among the right target audience.
A product launch can be organised for customers, prospects, dealers, partners, press, investors, employees or internal teams. The target audience determines the format: exclusive, informative, grand, interactive or commercial.
A live event makes a product tangible. People can see it, experience it, ask questions and feel the energy of the launch. That works more powerfully than just an email, video or brochure, especially when experience and trust are important.
A successful product launch has a sharp message, clear target audience, strong reveal moment, good demonstration and smart follow-up. Afterwards, participants must understand what is new, why it is relevant and what they can do with it.
Using teasers, pre-launch communication, exclusive invitations, countdowns, sneak previews and targeted content. The launch therefore begins before the event itself. Good communication makes the target audience curious before the product is unveiled.
Think of a keynote, reveal moment, live demo, experience zones, customer case studies, panel discussion, press moment, dealer training, networking drinks, content recordings and sales activation. The format depends on the product and the target audience.
Yes. A hybrid product launch can be clever when you want to reach a broad or international target audience. However, the online format must be designed professionally, with good production, interaction and a clear viewer journey.
By linking the event to a clear proposition. What does the product solve? Why is it relevant? What evidence is required? An impressive moment only works if the message is sharp.
Yes. A product launch can be combined with dealer activation, sales training, incentive communication or a dealer day. In this way, commercial partners are not only informed, but also prepared to sell the product effectively.
Following the launch comes the commercial follow-up. Think of thank-you emails, content, demo requests, sales collateral, lead nurturing, press communication and internal updates. The launch is the starting point, not the finish line.
You can look at turnout, press coverage, leads, demo requests, engagement, dealer activation, sales results, feedback and content usage. The right metric depends on the goal of the launch.
Because a product launch is a first impression that has to be right. goMICE brings together concept, event production, communication, hospitality and activation. This makes the launch not only striking, but also effective.
With the goMICE STRETCH method, we ensure that a trip, meeting or event delivers more than just a great experience. We create targeted points of contact before, during and after the programme. In this way, we build up the right energy in advance, strengthen connections along the way and ensure that the impact lingers afterwards too. The result is an experience that gets people moving and contributes to your organisation's objectives.
A selection of our latest articles and blogs in which we inspire you with trends and
our latest incentive trips and events.
A selection of the latest articles and blogs in which we take you along on the trips and events we have organised.
