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Organising a seminar

Organising a seminar is a fairly challenging and time-consuming job. How do you ensure that you stand out and create an ‘event to remember’? At goMICE, we use our many years of experience and our large network to make your seminar an unforgettable event in every respect!

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MICE professionals?

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Organize a seminar to connect and inspire

A seminar is one of the most popular ways to share knowledge, connect people, and inspire them. It creates engagement among participants and is a welcome addition to digital communication tools. We turn every seminar into an experience that leaves a lasting impression.

Professional organisation

The professionals at goMICE leave nothing to chance to make your seminar a success. From arranging speakers to an amazing venue, excellent technical arrangements, excellent catering, and targeted communication to engage attendees with the event. Every seminar is tailor-made. We are happy to collaborate with you on the best way to structure the day and the best way to involve all attendees in the event in an original manner.

Inspiring locations and maximum impact

We're guaranteed to find the perfect setting for your seminar. We'll gladly surprise you with our ideas for wonderful locations, and our professionals will take care of the rest. Organising a distinctive seminar without the stress? Attendees leaving the event inspired and talking about it for a long time afterwards? We'd be delighted to help you with that!

How do we “stretch” your event?

With our Stretch method, we ensure that events come to life. Not only at the moment itself, but also beforehand and afterwards. We involve, inform, and enthuse your target audience. This makes it easier to get the most out of business events, group trips, and meetings.

Every event, every incentive trip and every meeting is a unique occasion from which you want to get the most out of it. Our Stretch method has been developed to inform, inspire, enthuse and engage your target audience well before the LIVE moment – but also during and after. In this way, you will remain top of mind with your relations or employees for a longer period.

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Experiences of our clients

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Friendly and passionate people

Even after 4 years, I am still positively surprised.

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Personal service & drive!

goMICE looks for the best solution for us, which is time-saving.

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Excellent and to everyone's satisfaction

A wonderfully relaxing destination where our guests enjoyed all the good things Spain has to offer.

Our professionals

Diewertje Reekers

Director MICE & Marketing

Karen van den Berg

Operations Manager

Simone Stander - goMICE

Simone Stander

Project Manager

Florens Keizer goMICE

Florens Keizer

Project Manager

Isa Holtus goMICE

Isa Holtus

Project Manager

Tessa de Vree

Tessa de Vree

Project Manager

Why should you choose goMICE?

We are goMICE, our passion is creating and organizing meetings that make an impact. Our people are all experienced professionals who enthusiastically apply their knowledge and expertise to create unforgettable experiences!

Strong international network

Whether your event is locally or abroad, as part of Uniglobe Travel we take full advantage of our strong international network. We know our way everywhere and know all the special locations and their possibilities.

Stretch-method for maximum impact

With our unique, self-developed Stretch method, we bring your event to life well before the LIVE moment. In a fun and interactive way we excite and enthuse your target group and all other stakeholders.

Developing and elaborating concepts

At goMICE we do everything we can to take care of your event down to the last detail. We think through the entire process, help you get goals clear and articulate your message clearly to achieve your goals.

Digital tools for the best experience

We use different digital tools around your trip or event to inform, activate or enthuse participants in the complete process around your event.

Making sustainable impact

At goMICE, we are all about sustainability. Organizing unforgettable events and trips with minimal impact on our planet, it is very possible!

We like to think along with you about the sustainable use of your LIVE moment. For example, we can fully offset the emissions of an event and, if required, we work with sustainable venues, suppliers and products.

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FAQ — Organising a seminar

What is a seminar?

A seminar is a business meeting focused on knowledge sharing, inspiration and networking. Often, a seminar revolves around a specific theme, development, area of expertise or strategic topic. Participants come together to learn, ask questions, gain insights and engage in discussion with one another.

A seminar is suitable when you want to inform, inspire or activate a target audience around a particular topic. Think of customers, business contacts, employees, partners, industry peers or prospects. The format works well for thought leadership, product knowledge, market developments, internal change or customer retention.

A seminar is usually more compact and more specific in content than a conference. A conference often has multiple rooms, speakers and tracks. A seminar tends to focus on a single central theme or target audience. As a result, a seminar can be more personal, more substantive and easier to organise.

A successful seminar begins with a sharp theme and a clear target audience. This is followed by the right speakers, a suitable venue, a logical programme structure, good event communication and professional execution. Attendees must understand in advance why they should come and feel afterwards that their time was well spent.

Yes, goMICE can organise the entire seminar: concept, venue, speakers, technology, registration, catering, reception, branding, event communication, programme flow and follow-up. Depending on the objective, goMICE can also advise on interaction, networking opportunities and digital support.

A seminar can be small-scale with a few dozen participants, but can also be organised on a larger scale for hundreds of guests. The ideal group size depends on the objective, the venue, the budget and the desired level of interaction.

A good seminar venue is easily accessible, technically reliable and fits the tone of the theme. For business audiences, reception, routing, room setup, sound, sightlines, catering and networking opportunities are important. The venue should support the content, not distract from it.

Speakers largely determine the substantive value of a seminar. A well-known name can help, but relevance is more important. The best speaker connects with the target audience, brings new insights and actively engages participants in the story.

Yes, and that is often sensible. Interaction can take place via Q&As, panel discussions, break-outs, polls, workshops, live voting or networking assignments. This transforms a seminar from a one-way broadcast into a gathering in which participants become engaged.

Yes. Event communication is an important part of a successful seminar. goMICE can help with save-the-dates, invitations, registration pages, reminders, practical information and follow-up. This helps to increase attendance and reduce no-shows.

Yes. A hybrid seminar can be valuable when not all participants are able to be physically present. However, the online component must be designed professionally. Think of good cameras, sound, a moderator, interaction and a separate online guest journey.

A seminar often lasts half a day or a full day. A short seminar can be effective when the theme is sharp. With multiple speakers, networking moments or workshops, a longer setup is more logical. The length must suit the attention span and schedule of the target audience.

You can measure success based on registrations, attendance, no-show rate, engagement, feedback, leads, follow-up appointments, knowledge sharing or internal impact. Which metrics are important depends on the objective of the seminar.

After the seminar, follow-up is important. Think of a thank-you email, presentation downloads, aftermovie, survey, personal follow-up, lead nurturing or internal feedback. It is precisely the phase after the event that often determines how much value the seminar ultimately delivers.

Because goMICE brings together content, organisation and experience. A seminar should not only be right on paper, but also feel professional to the participants. goMICE ensures structure, appeal, hospitality and smooth execution from start to finish.

With the goMICE STRETCH method, we ensure that a trip, meeting or event delivers more than just a great experience. We create targeted points of contact before, during and after the programme. In this way, we build up the right energy in advance, strengthen connections along the way and ensure that the impact lingers afterwards too. The result is an experience that gets people moving and contributes to your organisation's objectives.

Updates and news

A selection of our latest articles and blogs in which we inspire you with trends and
our latest incentive trips and events.

A selection of the latest articles and blogs in which we take you along on the trips and events we have organised.