January 2020: An update from Anita
First of all, best wishes for 2020 and welcome to the roaring twenties! After a wonderful holiday in Dubai, one of my favourite destinations for a short sun-soaked break (relatively short flight, no jetlag because of the small time difference, blue skies and sun every day, the incredible level of service and fantastic food), we are fully recharged and ready to do some wonderful things in 2020!
Because we have had the privilege of being guests in Dubai for many years now, we don't do a great deal more than enjoy wonderful food, drinks and the sunshine. Together with our two sons, we've had a wonderful time and looked back on the year 2019 together. We've reminisced about old memories and created new ones.
Restaurants in Dubai
Furthermore, we are visiting our favourite restaurants in Dubai, such as Pai Thai, Shimmers, Siddharta Lounge, but we also love discovering new gems that we can then use for a incentive travel. As the icing on the cake, this time we also dined in restaurant Al Muntaha located on the 27the Burj Al Arab floor. What a party that was! The food, the atmosphere, the service and the view were unprecedented! Our boys were also left speechless by this restaurant, where truly everything is just right.
Looking back at 2019 and looking ahead to 2020
Looking back on the business front, we can once again look back on a fantastic 2019 and we are extremely proud of everything we were able to organise last year for our loyal and also many new clients! This year, too, a lot is in the pipeline. The months of January and February are often dedicated to preparations for various Events incentive travel! But several project managers are flying out with groups again this month too. For example Lotte, she is heading to Lapland with a group this month! Read here more about our inspection in Scandinavia.
Trends in the MICE market
We also always keep an eye on industry trends and are happy to share the most important trends and how goMICE responds to that. The main trend we are seeing is that the customer experience is becoming increasingly important. Interactive tools will therefore be needed to find the target audience, activate them and offer an optimal experience. The good news is that we have further expanded our services within goMICE, and this initiative fits in seamlessly with enhancing and prolonging the customer experience.
Event marketing and communication: deploy your trip or event as a strategic tool for even greater impact!
In addition to creating and organising an unforgettable trip or event, goMICE can also help you achieve your objectives through the deployment of a complete journey before, during and after your trip or event. We think along with you on how to translate your goals and message into a concept or communication plan with your trip or event as the central focus.
Think, for example, of an enthusiastic lead-up process with which you can warm up your business relations or encourage them to register. Or a sales activation campaign that ensures your (re)sellers are actively encouraged to achieve their targets on the road to an incentive trip. Even if you have something to celebrate or are going to introduce a new product, a complete trajectory can ensure even more effect and result.
goMICE can completely take this process off your hands or support you with online and offline communication. For the online communication we deploy our toolbox including our digital event manager and our unique goMICE activation and/or travel and event appEffective and sustainable! By deploying the goMICE activation and/or travel and event app, you can, for example, improve the knowledge level of your target audience in an innovative way. In addition to boosting sales or hitting targets, this also allows you to incorporate other KPIs, enabling you to engage or reward even more relations or employees.
Involve goMICE well in advance of your trip or event to jointly develop an integrated communication or activation path. Together with you, we ensure not only impact during your trip or event, but also even greater effect throughout the entire process.
All in all, I am once again looking forward to further unburdening our clients, together with our project managers – every single one of them absolute top performers – surprising them, and creating wonderful memories for them and their participants. Because that is our passion!