MICE staat voor Meetings, Incentives, Conferences, and Exhibitions.
MICE is a term you may have encountered before (for example, in our name!). It is a professional term frequently used in the international business travel and events industry (The Meeting Industry). But what exactly does MICE mean, and what can we do for your organisation in this area? We're happy to tell you in this MICE blog.
The 'M' of Meetings
A meeting is usually a one-day event (sometimes with an overnight stay) which can have various purposes. One moment you are organising an in-person meeting with your management team, the next you are having a complete department upskilled or meeting your contacts in a professional online environment.
Whether it's a one-off or a regular event, we ensure your meeting has the maximum impact at every live or online location, tailored to your needs. goMICE organises things like materials, catering, and technical support, and we also provide professional and welcoming staff on-site. Whether you want a meeting organised for next month, or even tomorrow, we have the knowledge and tools to make your live, online, or hybrid meeting a success in all its aspects! Curious to learn more about organising live or online meetings? Read on here. here.
The I of Incentives
Incentive trips are reward trips that are used as motivation for your employees or to thank business partners. For example, has a special achievement been delivered, or do you want to make a grand gesture of appreciation? Instead of a reward in the form of money, more and more companies are opting to organise a reward trip. Just think of the bond your employees will feel with the company and the strengthening of their mutual relationships during an unforgettable travel experience. These are all factors that work in your favour and will continue to do so!
At goMICE, we've been at home organising incentive travel and various other corporate group trips for years. This means we always go the extra mile you expect, ensuring you receive creative and professional input, enthusiastically applied to create a fantastic travel itinerary. We'll turn your incentive trip into an unforgettable journey that will be talked about for a long time to come.
Thanking your employees or associates, or arranging another type of group trip? Then check out our Incentive page for more information!
The C of Concepts
Normally, the C in MICE stands for Conferences or Congresses. However, here we have given it our own unique meaning: ‘Concepts’.
Concept development at goMICE is much more than just creating and organising your LIVE moments. We develop through our Stretch-method a unique concept and bespoke communication journey for you. The concept plan consists of a roadmap to which we add a mix of online, offline, and live communication elements: your own touch points. By structuring this process effectively, you can start engaging, exciting, or informing your target audience(s) about your trip or event early on. Creative, inspiring, and supportive in achieving your goals – that's what concept development is all about!
With our Digital tools we ensure quick and effective communication regarding your trip or event, and can also ensure that your journey is implemented sustainably if desired. For example, with our goMICE activation app, we can set up a customised online environment with knowledge activation, sales activation and gamification.
Would you also like to connect your target audience with your brand or organisation in a unique, creative way for the long term? Then be sure to check out our Concepts page for more information! We enthusiastically develop a fully bespoke concept, on the way to your live or online event!
The E of Events – live, online & hybrid
The E in MICE stands for Exhibitions. However, this is often broadened to the full spectrum of ‘Events’.
From client events and staff parties to online award ceremonies or virtual team-building sessions, we leave nothing to chance and organise your live, online, or hybrid events down to the last detail to make an unforgettable impression!
Live events
Bringing people together in the most extraordinary locations, both at home and abroad. This is what makes our hearts beat faster! Based on your objectives, target audience, and message, we determine the most fitting programme, provide a unique experience, take care of everything throughout the entire process, and ensure that every detail is perfect for you. Whether you want to launch a new product, celebrate an occasion, or organise an unforgettable day for your clients; we are ready to make your event a success!
Curious about organising impactful events? Then be sure to take a look at our Events Page!
goMICE for all your MICE!
Would you like to hand over the organisation of your Meetings, Incentives, Concepts and Events to a professional? We understand better than anyone that every LIVE moment is a unique event from which you want to get the most out of. Engaging a specialised MICE bureau can save you a lot of time and offer support. Our team is happy to advise and assist you with all facets! Take a look at our website for more inspiration or Book a no-obligation sparring session now.
Update: This blog was first published on 5 August 2021 and was updated with new information on 1 May 2024.